This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Home »
Are you ready to Get Yourself Shipshape?
Get Yourself Shipshape is our long-term commitment to making a healthy, active lifestyle accessible for all.
We want to encourage people to make small, realistic changes that have a big impact. Whether that’s dancing around the kitchen while the kettle boils, choosing a protein-rich snack, making time for exercise or increasing the amount you already do.
There’s never an end-goal to Get Yourself Shipshape; it’s all about little changes towards a sustainable, healthy lifestyle. And what better way to fuel your journey than with our nutrious fish?
To encourage you along your way, we’ve also hand-picked a Shipshape crew. They’ll be documenting their own health journeys, and inspiring the rest of us to move more, eat better, and feel great.
Get involved
Join the John West #shipshape crew today!
The Great Swim
Find out more
LIVERPOOL SPRING RUN
Find out more
Meet our Shipshape crew
We’re excited to be working with Rebecca Adlington and nine inspirational influencers from food, fitness and lifestyle backgrounds who will be sharing their Shipshape journey. Follow their progress and get inspired to make healthier, active choices.
Find some balance using our nutrition & lifestyle hub
Eating for Mental Performance
Physical training is essential for any endurance event, but mental performance is what will get you through the toughest parts and the last few kilometers.
Learn more
Hydrate for Success
Achieving your best performance on event day will take training, plenty of protein and carbs, a balanced diet with all the vitamins and minerals, rest days, plenty of sleep…and water.
Learn more
Lunch boxes for Kids (and adults…)
We would all like to think that our children have a perfect diet – eating lots of fruit, loving vegetables and avoiding junk food at all costs, but in real life there are few kids who wouldn’t throw away an apple for a treat any day of the week.
Learn more
Eating on the run – what to eat during a long event
Endurance races really are that: endurance. It is the hope that gets you to sign up, the determination to do the training and the sheer grit to get you through to the finish.
Learn more#shipshape Crew
🎄12 Days of Christmas Giveaway ⭐
Christmas is just around the corner and to celebrate we're giving our lucky followers the chance to WIN throughout December!
Today, we've teamed up with @goapetribe who are giving ...
🎄12 Days of Christmas Giveaway ⭐
Christmas is just around the corner and to celebrate we're giving our lucky followers the chance to WIN throughout December! Who can believe we're already halfway through? Today, you have the ...
🎄12 Days of Christmas Giveaway ⭐
Christmas is just around the corner and to celebrate we're giving our lucky followers the chance to WIN throughout December!
Today, we're offering a little zen during the hustle and ...
🎄12 Days of Christmas Giveaway ⭐
Christmas is just around the corner and to celebrate we're giving our lucky followers the chance to WIN throughout December.
Today, we've teamed up @hellofreshuk who are offering a ...
🎄12 Days of Christmas Giveaway ⭐
Christmas is just around the corner and to celebrate we're giving our lucky followers the chance to WIN throughout December.
Today, there's a John West hamper, @josephjosephofficial ...
🎄12 Days of Christmas Giveaway ⭐
Christmas is just around the corner and to celebrate we're giving our lucky followers the chance to WIN throughout December!
Today, there's a John West hamper and a James Smith’s ...