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Are you ready to Get Yourself Shipshape?
Get Yourself Shipshape is our long-term commitment to making a healthy, active lifestyle accessible for all.
We want to encourage people to make small, realistic changes that have a big impact. Whether that’s dancing around the kitchen while the kettle boils, choosing a protein-rich snack, making time for exercise or increasing the amount you already do.
There’s never an end-goal to Get Yourself Shipshape; it’s all about little changes towards a sustainable, healthy lifestyle. And what better way to fuel your journey than with our nutrious fish?
To encourage you along your way, we’ve also hand-picked a Shipshape crew. They’ll be documenting their own health journeys, and inspiring the rest of us to move more, eat better, and feel great.
Get involved
Join the John West #shipshape crew today!
The Great Swim
Find out more
LIVERPOOL SPRING RUN
Find out more
Meet our Shipshape crew
We’re excited to be working with Rebecca Adlington and nine inspirational influencers from food, fitness and lifestyle backgrounds who will be sharing their Shipshape journey. Follow their progress and get inspired to make healthier, active choices.
Find some balance using our nutrition & lifestyle hub
Eating for Mental Performance
Physical training is essential for any endurance event, but mental performance is what will get you through the toughest parts and the last few kilometers.
Learn more
Hydrate for Success
Achieving your best performance on event day will take training, plenty of protein and carbs, a balanced diet with all the vitamins and minerals, rest days, plenty of sleep…and water.
Learn more
Lunch boxes for Kids (and adults…)
We would all like to think that our children have a perfect diet – eating lots of fruit, loving vegetables and avoiding junk food at all costs, but in real life there are few kids who wouldn’t throw away an apple for a treat any day of the week.
Learn more
Eating on the run – what to eat during a long event
Endurance races really are that: endurance. It is the hope that gets you to sign up, the determination to do the training and the sheer grit to get you through to the finish.
Learn more#shipshape Crew
GIVEAWAY 🎄⭐
Gift-giving got you stumped? We totally get it! After all, it's been a tough couple of years. That's why we're here to lend a hand with a chance to win a sweet £500 Amazon voucher.
To enter all you ...
**THIS GIVEAWAY IS NOW CLOSED. ENTRIES AFTER 4/12 AT 9:00 WILL NOT BE COUNTED**
GIVEAWAY 🎄⭐
Dinner's on us ;)! Enter this giveaway and one lucky winner will have their Christmas Dinner paid for (up to £140)!
To ...
**THIS GIVEAWAY IS NOW CLOSED. ENTRIES AFTER 3/12 AT 9:00 WILL NOT BE COUNTED** GIVEAWAY 🎄⭐
Ever tried to exercise without any music? It's a real struggle! Don't sweat it though. We've got your back and are giving away a ...
**THIS GIVEAWAY IS NOW CLOSED. ENTRIES AFTER 2/12 AT 9:00 WILL NOT BE COUNTED**
GIVEAWAY 🎄⭐
It's the start of the annual John West advent calendar! And what better way to kick off the 12 days of Christmas than with a £100...
Quick fire Q&A with Robyn Love!
Part 1 - We recently sat down with wheelchair basketball player @robyn_love13 to talk about interests off the court!
Who wants to see a part 2??
How has @kad21 found training for Paris??
We sat down with Kadeena to talk about the process and how her training got off to a bumpy start
