John West UK

Trace your plate

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Sustainable fishing

We know that quality fish is about more than great taste. You also want to know where it’s been sourced from. Our fish are responsibly sourced; that’s why some of our cans (and Fridge Pots) come with a code that you can enter into our tracker fishing tool, letting you see where your fish came from. For the rest of our products, Thai Union’s (our parent company) European Sourcing Transparency report outlines all John West species and more information about where they come from. You can find it here.

Invalid Barcode
?

The number you need to enter should begin with 5000171 and sits underneath the vertical black and white bars on your can. Please remember to key in all the numbers as this will help us to identify your product details so we can give you nutritional information and tasty recipes.

Invalid Can Code
?

The can code you need to enter is the 2,3,4 or 5 characters shown in the images above. This code enables us to trace your can right back to the stretch of water your fish was caught in and even to name the boat that caught it too. Now how clever is that!

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John West UK
WHAT DOES MSC MEAN?

MSC stands for the Marine Stewardship Council. The eco-labelling certification applies a label to sustainably sourced fish that have been caught in the wild. Read more about it on our Responsible Sourcing page

John West UK
Sustainability

At John West, we've been selling fish for over 150 years and we plan to carry on doing the same forever.