Traceability is key
Traceability and sustainable fishing is the key to improving the transparency and operational practices of the entire seafood industry. It allows us to monitor the operations, actions and labour conditions of our suppliers. With traceability in place we can track every product – from catch to consumption and are committed to making sure our fish are responsibly sourced so that the seas are sustainable now and for future generations – which is the global commitment made by our parent company Thai Union.
To find out more about where all our wild caught seafood comes from, you can read the Thai Union Sourcing Transparency report for Europe.
OUR SUSTAINABLE TUNA COMMITMENT
Our Parent Company, Thai Union have made a global sustainable tuna commitment that all branded tuna will be responsibly sourced from fisheries that are either Marine Stewardship Council (MSC) certified or engaged in Fishery Improvement Projects (FIPs) to move them towards MSC fish certification. The aim is to achieve a minimum of 75 percent by the end of 2020.
As a brand, John West will contribute towards achieving our company global goals – we have been named the winner of the MSC UK Canned Brand of the Year every year since 2017.
Please see below to find what MSC and FIPs are, or visit the SeaChange website to find out more on our parent company’s global tuna commitment.
What does msc stand for?
MSC stands for the Marine Stewardship Council. They are the world’s leading certification and ecolabelling programme for environmental sustainability of wild caught seafood. Their iconic blue logo identifies all seafood products that come from well-managed, fully traceable, sustainable fisheries. Before any seafood product can carry the MSC fish ecolabel it must first adhere to three core principles. These include:
WHAT IS A FIP?
When a fishery decides to move toward MSC certification, it may be aware that improvements need to be made before it can achieve the standard. In this situation, the fishery can enter into a FIP, where key stakeholders (such as fishing companies, Governments, fishery managers) in the fishery commit to improve their practices to ensure fish stocks are sustainable, responsibly sourced, environmental impacts are minimised, and that the fishery is effectively managed.
To find out more about what FIPs are please see here
Our other sustainable fishing commitments
Ocean Plastics & Marine Debris
John West and its parent company Thai Union has been committed to working with communities to help combat marine ocean pollution for a number of years. In 2018, Thai Union has become a member of the Global Ghost Gear Initiative and is working on a program to tackle marine plastic. To find out more about Thai Unions commitment to combatting marine ocean pollution please click here.