Fuelling ParalympicsGB

The Paralympic Games in Paris will be a celebration of power, determination, and talent.

4,400 inspirational individuals, from 184 nations, all competing on the biggest stage.

We’re incredibly proud to have joined forces with ParalympicsGB to provide inspirational Paralympians with the natural protein they need to go strong. 

Our perfect partner to help build strong bodies and minds across the UK.

Fuelling Your Best

John West UK

A Gold-Medal Partnership


We’re big believers that strength comes from within. 

Protein is essential for strong bodies and minds, and our natural protein is in a lane of its own.

Four-time Paralympic champion – and our proud protein ambassador, Kadeena Cox – agrees. 

She’s going to be sharing a treasure trove of tips on nutrition over the coming months. 

To kick things off, and whet your appetite, watch the video opposite to discover what her favourite John West product is & why protein matters.


It's been one year since we announced our partnership with @paralympicsgb_official

To celebrate, we're giving away a Paris Paralympic Merchandise bundle! Including a t-shirt, hoodie, cap and gym bag!

All you have to do is:

- Follow us on TikTok and Instagram (link in bio for profile)
- Like this video
- Tag someone in the comments

Competition closes at 23:59 on 4/3/2024. A winner will be announced on our Instagram story. T&Cs apply

#FuelledByJohnWest #Giveaway #Athletes #ParalympicsGB
When it comes to steam pots, why settle for less.

Our products speak for themselves, the facts don't lie.

#sorrynotsorry #JohnWest #Protein #Lunch #BetterForYou
Training for Paris is well underway for @paralympicsgb_official athletes!

@robyn_love13 sat down with us to talk all things prep 💪
Now you see me, now you don't!

@kad21 is Fuelled for Paris 24
Fridge Pots speak for themselves. 5 star reviews for 5 star convenience 🌟
A Paralympic athletes post-workout meal.

Check out @kad21 quick and easy high protein Salmon Fridge Pot and rice with avocado, even better in a sushi roll!


125g cooked rice
1 tub @johnwestuk fridge pot salmon
2 tbsp mayo
1 tbsp siracha mayo
Squeeze of lemon
Half a medium avocado
Half a nori sheet
What's your goal for Paris 2024??

@robyn_love13 talks through the team's ambitions for this summers games