The Nation's Favourite Tuna Brand

Since 1857, John West has been at the heart of British mealtimes — bringing great tasting, high quality tuna to millions of households.

Today, we’re proud to be recognised as The Nation’s Favourite Tuna Brand.

Leading the UK Tuna Market

John West continues to be a top choice for shoppers across the UK:

• Total Tuna: ~21% market share
• Drained Tuna: ~46% market share

Our strong position reflects the trust consumers place in John West for quality, taste and consistency.

(Source: Nielsen RMS Total Coverage, 52 w/e 18.04.2026)

How We Compare

In a highly competitive category, John West stands out as the leading branded player:

• John West: ~21%
• Next best brand: ~13%
• Own Label: ~60%

While Own Label holds the largest total share, John West is the #1 tuna brand in the UK, significantly ahead of other manufacturers.

Nielsen market share data tracks how products sell across major UK retail channels, including supermarkets and convenience stores, and is used to measure the relative performance of brands within categories such as tinned fish.

Source

Nielsen RMS Total Coverage, 52 weeks ending 18 April 2026