About John West
Discover The Story Behind Your Can
Our Range & Recipes
Trawler Fun

Interactive Section

Link Dimitri's Combover
Dimitri's Combover Banner

Our Adverts

As well as bobbing about on some of the world’s roughest seas, John West’s friends have been popping up on our TV screens over the past 50 years, in some of the UK’s most memorable ads ever. It’s all been happening in our commercials. There’s the one about a bloke inside a shark for instance and of course the world famous one about a bear fighting a fisherman. Enjoy!

Oh and don’t forget to check out our latest ads where our brave, magnificent, heroic (and sometimes just plain daft) fishermen invite you to discover the story behind your can.

1976 salmon

1976 - Pink Salmon

It’s the 70’s as you can tell from the hair and singalong ‘jingle’.

1972 tuna steak

1972 - Tuna Steak

At last TV goes colour and our tuna looks all the better for it.

1970 kippers

1970 - Kippers

A kitchen sink drama starring our famously tasty kippers.

1966 red salmon

1966 - Red Salmon

Our slogan ‘It’s the fish that John West reject’ first appears.

1950s senator salmon

1950’s - Senator Salmon

Our first TV ad shows how we will always be great value for money.


Promotional Content

Discover the story behind your can

Discover the story behind your can

Enter your can code and see exactly where your succulent wild fish came from.

Trace your can

Find out why we love fish so much

Find out why we love fish so much

Discover the many health benefits of our fish and learn about our latest innovations.

Why we love fish

Explore Old Sam's Cabin

Explore Old Sam's Cabin

Old Sam is ready to spill the beans on where the many bizarre items in his cabin came from. Brace yourself.

Old Sam's Stories