As well as bobbing about on some of the world’s roughest seas, John West’s friends have been popping up on our TV screens over the past 50 years, in some of the UK’s most memorable ads ever. It’s all been happening in our commercials. There’s the one about a bloke inside a shark for instance and of course the side-splitting, world famous one about a bear fighting a fisherman. Enjoy!
Oh and don’t forget to check out our latest ads where our brave, magnificent, heroic (and sometimes just plain daft) fishermen invite you to discover the story behind your can.