Header

About John West
Discover The Story Behind Your Can
OUR SUSTAINABILITY PROMISE
Our Range & Recipes
Trawler Fun

Interactive Section

Link Dimitri's Combover
Dimitri's Combover Banner

Our Adverts

As well as bobbing about on some of the world’s roughest seas, John West’s friends have been popping up on our TV screens over the past 50 years, in some of the UK’s most memorable ads ever. It’s all been happening in our commercials. There’s the one about a bloke inside a shark for instance and of course the side-splitting, world famous one about a bear fighting a fisherman. Enjoy!

Oh and don’t forget to check out our latest ads where our brave, magnificent, heroic (and sometimes just plain daft) fishermen invite you to discover the story behind your can.

2014 Steam Pots

2014 - Steam Pots

John West Steam Pots. They're hard to say no to.

play
2013 - Infusions Tuna

2013 - Infusions Tuna

Want to know which crewman is renowned for going with anything?

play
2013 - No Drain Tuna

2013 - No Drain Tuna

Find out why 'the clue is in the name' for Eduardo Wobblechops.

play
2012 – Blackout

2012 - Blackout

It’s teatime and two of our lads are about to share a special moment.

play
lucky pete

2011 - Lucky Pete

Looks like our fisherman has blown his chances of winning the lottery.

play
dimitri combover

2011 - Dimitri’s Combover

Discover how to get a haircut on a fishing trawler.

play
1998 - cruel sea

1998 - Cruel Sea

Find out what’s worse, rough seas or a tuneless old fisherman.

play
1990 - Salmon

1990 - Salmon

A ‘great outdoors’ wildlife film featuring our great quality salmon.

play
1988 - Red and pink salmon and tuna

1988 - Red Salmon, Pink Salmon & Tuna

Slick late 80’s camera-work makes our fish look as good as it tastes.

play
1987 - salmon & tuna

1987 - Salmon & Tuna

We go a little arty to show fishing boats in a brand new light.

play
Page 1 2 3

Promotional Content

Discover the story behind your can

Discover the story behind your can

Enter your can code and see exactly where your succulent wild fish came from.

Trace your can

Find out why we love fish so much

Find out why we love fish so much

Discover the many health benefits of our fish and learn about our latest innovations.

Why we love fish

Explore Old Sam's Cabin

Explore Old Sam's Cabin

Old Sam is ready to spill the beans on where the many bizarre items in his cabin came from. Brace yourself.

Old Sam's Stories