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About John West
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Our Adverts

As well as bobbing about on some of the world’s roughest seas, John West’s friends have been popping up on our TV screens over the past 50 years, in some of the UK’s most memorable ads ever. It’s all been happening in our commercials. There’s the one about a bloke inside a shark for instance and of course the world famous one about a bear fighting a fisherman. Enjoy!

Oh and don’t forget to check out our latest ads where our brave, magnificent, heroic (and sometimes just plain daft) fishermen invite you to discover the story behind your can.

1998 - cruel sea

1998 - Cruel Sea

Find out what’s worse, rough seas or a tuneless old fisherman.

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1990 - Salmon

1990 - Salmon

A ‘great outdoors’ wildlife film featuring our great quality salmon.

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1988 - Red and pink salmon and tuna

1988 - Red Salmon, Pink Salmon & Tuna

Slick late 80’s camera-work makes our fish look as good as it tastes.

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1987 - salmon & tuna

1987 - Salmon & Tuna

We go a little arty to show fishing boats in a brand new light.

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1985 - tuna steak

1985 - Tuna Steak

It’s fun in the sun on the ‘John West-Coast’ so grab your surfboard!

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1983 - Red Salmon

1983 - Red Salmon

Billy from the 1980’s makes a catch we’d be proud of.

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1977 - mackerel

1977 - Mackerel

The year of Saturday Night Fever and the launch of our new mackerel.

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1976 - sardines

1976 - Sardines

Yes, our sardines are plump, but don’t compare them to your sister!

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1976 skippers

1976 - Skippers

It’s still the 70’s and it’s tasty little John West skippers for tea.

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1976 - Tuna Steak

1976 - Tuna Steak

More from our family and their healthy obsession with John West fish.

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Promotional Content

Discover the story behind your can

Discover the story behind your can

Enter your can code and see exactly where your succulent wild fish came from.

Trace your can

Find out why we love fish so much

Find out why we love fish so much

Discover the many health benefits of our fish and learn about our latest innovations.

Why we love fish

Explore Old Sam's Cabin

Explore Old Sam's Cabin

Old Sam is ready to spill the beans on where the many bizarre items in his cabin came from. Brace yourself.

Old Sam's Stories