John West joins forces with UK’s leading dementia research charity to promote brain health

ALZHEIMER’S RESEARCH UK – Press Office 0300 111 5 666


FOR IMMEDIATE RELEASE: Thursday 6 June 2024

John West joins forces with UK’s leading dementia research charity to promote brain health

Today, Thursday 6 June, the UK’s leading tinned seafood brand announced its new charity partner, Alzheimer’s Research UK.

As part of the one-year collaboration, John West – which is dedicated to making healthy, natural, and sustainable seafood, with a mission to help its customers to ‘Eat Strong. Go Strong.’ has donated £75,000 to the charity and will include its logo across 11 sardine and mackerel products from the middle of June.

The aim of the partnership is to help support the public to look after their brain health. The substantial donation from John West will help fund Alzheimer’s Research UK’s search for a cure and its Think Brain Health campaign, which educates and empowers the public about the steps they can take to look after their brains and help reduce their risk of developing dementia. The charity’s logo on John West products also includes a QR code, which enables people to find out more about dementia risk reduction.

As the UK’s leading dementia research charity, Alzheimer’s Research UK is dedicated to revolutionising the way dementia is prevented, as well as how it is diagnosed and treated, to ultimately be able to cure it.

Its Think Brain Health campaign is based on research showing that up to 4 in 10 dementia cases could be linked to preventable factors. Despite this, only 3 in 10 people in the UK realise that it’s possible to reduce their risk of dementia.

One of the steps the charity recommends is eating a healthy, balanced diet, with evidence showing that heart and blood vessel health can have a significant impact on brain health. Evidence suggests that oily fish such as sardines and mackerel, eaten as part of a healthy, balanced diet, can help protect heart and brain health.

Hilary Evans, Chief Executive of Alzheimer’s Research UK, said:

We are incredibly excited to launch this partnership with John West and to work together to transform the nation’s understanding of dementia risk reduction.

“Dementia is such a devastating condition, affecting almost one million people in the UK today. We know that there are things we can all be doing to help reduce our dementia risk. But only a third of people realise this is possible, so it’s up to us to empower people to take action.

“This partnership between Alzheimers Research UK and John West will help put a spotlight on the benefits of brain health, which is so often overlooked, by spreading this important and empowering message through their products, and by supporting our wider Think Brain Health campaign. Together, we can help inspire a brain healthy nation. Thank you, John West, for standing with us.”

Vikki Babb, International Marketing Director at John West, said:

John West is proud to partner with Alzheimers Research UK and their Think Brain Health campaign, leveraging a shared commitment to improving brain health in the UK. Our collaboration underscores

the benefits of oily fish in supporting heart health and ultimately brain health. We will have over 13 million packs with the Alzheimer’s Research UK logo across UK retailers.

We will be raising awareness throughout the year in the John West office to fundraise and educate our employees about dementia and the importance of brain health.

Ultimately our support aims to advance research and awareness of dementia, in the hope that one day a cure will be found, and families no longer have to endure the sadness and heartache of dementia.

To learn more about the research on the link between a balanced diet and brain health, please visit Alzheimer’s Research UK’s website:


For further information on Alzheimer’s Research UK please contact Olivia Lewis on 0300 111 5 666 or email [email protected].

For further information on John West and its product range please contact Markus Reber on 07779 559 551 or email [email protected].

Notes to editors:

About Alzheimer’s Research UK:

  • Alzheimer’s Research UK is the UK’s leading dementia research charity.
  • Our vision is a world free from the fear, harm and heartbreak of dementia.
  • We fund life-changing research, influence government and policy-makers, and provide information for people affected by dementia.
  • Our mission is to accelerate progress towards a cure for dementia, by revolutionising the way we treat, diagnose and prevent the condition.
  • Since the charity was founded in 1992, we have invested more than £188m in dementia research, helping fuel drug discovery, improve diagnostics and further our understanding of the genetics of the condition.
  • Last year we invested more than £28m in our charitable activities, including £23m in research.

You can support Alzheimer’s Research UK by donating, fundraising, volunteering and campaigning. To find out more about the charity and how you can help visit or call 0300 111 5555.

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About John West:

John West has a 160-year heritage in making healthy, natural food accessible to all. With its mission to help consumers ‘Eat Strong. Go Strong,’ John West offers sustainable seafood nutrition that feed the natural strengths in everyone. John West is a Thai Union Group Union. Thai Union Group PCL is the world’s seafood leader, bringing high quality, healthy, tasty and innovative seafood products to customers across the world for 47 years.

Today, Thai Union is regarded as one of the world’s leading seafood producers and is one of the

largest producers of shelf-stable tuna products with annual sales exceeding THB 136.2 billion (US$ 3,912 billion) and a global workforce of more than 44,000 people who are dedicated to pioneering sustainable, innovative seafood products.

The Company’s global brand portfolio includes market-leading international brands such as Chicken of the Sea, John West, Petit Navire, Parmentier, Mareblu, King Oscar, Hawesta, and Rügen Fisch, Thai-leading brands SEALECT, Fisho, Qfresh, Monori, OMG Meat, Bellotta and Marvo, and ingredient and supplement brands UniQ®BONE, UniQ®DHA and ZEAvita.

With a commitment to “Healthy Living, Healthy Oceans,” Thai Union is proud to be a member of the United Nations Global Compact, a founding participating company of the International Seafood Sustainability Foundation (ISSF), and current Chair of Seafood Business for Ocean Stewardship (SeaBOS).

Thai Union’s ongoing leadership in sustainability has been taken to the next level with the announcement of SeaChange® 2030, the Company’s expanded sustainability strategy with more ambitious goals for people and planet. Through SeaChange®, the Company was recognized and listed on the Dow Jones Sustainability Indices (DJSI) for the 10th consecutive year in 2023, ranked number one on the Seafood Stewardship Index (SSI) for the third consecutive time, listed in the S&P Global Sustainability Yearbook 2024, achieved a B rating from global environmental disclosure non-profit CDP, and was also named to the FTSE4Good Emerging Index for the eighth straight year in 2023. Find out more about the Group’s sustainability strategy at