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John West wins MSC’s 2017 UK Canned Brand of the Year Award

John West has been named the winner of the Marine Stewardship Council’s (MSC) 2017 UK Canned Brand of the Year. The MSC is regarded as the most credible wild capture seafood certification programme in existence.

John West won the award for having the best range of MSC certified foods in the UK. A total of 32 John West canned products in the UK currently carry the iconic MSC blue label, which identifies fish and seafood as responsibly caught by a certified sustainable fishery.

“The MSC UK Canned Brand Award reflects a significant achievement by John West. With 32 separate labelled canned products as of July 2017, they are leading the way in the sector. For shoppers, John West is making it easy to make a simple choice that will make a positive impact on the world around them. By choosing MSC labelled John West products, you can help end overfishing and protect our seas for the future,” said Toby Middleton, MSC Programme Director for the North East Atlantic.

The lump fish caviar and dressed crab ranges were the first John West products to be MSC labelled in November 2015. Since then, a further 30 seafood products have been labelled and five more from John West’s salmon range will be labelled in November 2017.

The proliferation in MSC-labelled products demonstrates John West’s commitment to sustainability and responsible sourcing. John West’s parent company, Thai Union, has launched a global sustainability strategy, SeaChange®, which includes a commitment to ensure that a minimum of 75% of its branded tuna is sourced from fisheries that are MSC certified or engaged in a Fishery Improvement Project (FIP) by 2020.

John West’s partnership with WWF-UK, which runs initially from 2014-2018, is also playing a key role in its journey towards full MSC certification. The partnership aims to improve the sustainability of John West’s and Thai Union’s seafood supply chain and realise tangible improvements in global fishing practices.

“We are delighted that MSC has recognised our sustainability efforts and progress. As a leading supplier of canned fish and seafood, we will continue to ensure that responsible sourcing remains a top priority for the business, and take positive steps to realise our ambitious sustainability goals,” said Paul Reenan, Managing Director of John West.

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