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2011 - Lucky Pete

Another hilarious ad in our ‘discover the story behind every can’ campaign. In this one we find out why fisherman ‘Lucky Pete’, became simply plain old ‘Pete’. It’s something to do with a lottery ticket and a howling gale, but just in case you haven’t seen it, we’re not saying anymore.

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2011 - Dimitri's Combover

2011 - Dimitri's Combover

Discover how to get a haircut on a fishing trawler.

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1998 - Cruel Sea

1998 - Cruel Sea

Find out what’s worse, rough seas or a tuneless old fisherman.

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FUN FOR TIDDLERS (AND OLD SEA DOGS)

FUN FOR TIDDLERS (AND OLD SEA DOGS)

Grab your crayons and download our fun placemat.

TRAWLER FUN!

OUR CREW'S FAVOURITE FISH RECIPES

OUR CREW'S FAVOURITE FISH RECIPES

From a family fish pie to something more surprising - see what our John West fishermen name as their favourite recipes.

DISCOVER OUR RECIPES

FIND OUT WHY WE LOVE FISH SO MUCH

FIND OUT WHY WE LOVE FISH SO MUCH

Discover the many health benefits of our fish and learn about our latest innovations.

WHY WE LOVE FISH